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Armed with a clear vision and an understanding of how NZ women like to dress, Deborah Caldwell launched STORM in 2005.

STORM represents a confident, contemporary woman with an inner Rock n Roll attitude.

STORM’s design mission is to make timeless styles with an iconic edge, sourcing exclusive prints and luxurious fabrics to bring those designs to life.

Collections are exclusive and pieces are rarely repeated. The longevity of our pieces, in style and quality, is STORM’s prerogative.

STORM offers iconic wardrobe staples and statement pieces that will always stand apart.

Below, Deborah tells us all about STORM and the journey she took; from the beginning to where the brand is today. This is STORM’s story – enjoy!

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