Swoop

AI-Generated Digital Audiences

Swoop harnesses the power of Machine Learning and Artificial Intelligence in conjunction with Real World Data to uncover precise, privacy-safe audiences of ideal patients that are higher in quality, conversion rate and lift.

Exclusive

Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we can help.

Privacy-Safe
Simply put, our record on compliance speaks for itself. We’re the first technology consumer health data company to become a member of the NAI. Swoop also pioneered and patented a HIPAA-compliant “privacy by design” data architecture and founded our own Patient Advocacy and Privacy Board. We ensure 100% compliance with all laws, policies and guidelines.
Greater Lift
We maintain the industry’s highest standard of performance, and if you reveal your proposed Audience Quality Benchmark upfront, we guarantee to meet or exceed it. Higher AQ drives greater patient engagement, optimizes conversion and ultimately increases lift, as well as boosts therapy adherence and thus patient lifetime value.
The Swoop Difference

For too long, the pharmaceutical industry has been constrained by the antiquated thinking, processes and systems of a marketplace that produces broad generic one-size fits all DTC target audiences.  Simply put, conventional technology, data and service companies have failed to consider a brand’s specific market definitions, core therapeutic advantages and audience quality goals upfront. Swoop is changing all of this.