Connecting all marketing data
See the value and ROAS of every marketing touchpoint
Optimize Marketing ROI for all channels
Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM.
Save time and automate
Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and API’s its easy to consume the data in any tool.
Optimize Marketing with Multi-touch Attribution Modelling
Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets. Optimisations can be sent directly back to the platforms.
Optimize ROI by looking at the whole customer Journey
Data that can be joined to enrich customer journeys
‧ Cross-device data, eg. Criteo, Tapad etc.
‧ CRM data for offline conversions, returns and cancellations
‧ TV and offline campaign data
Attribution insights empowers advertisers and marketers to make data-driven decisions on marketing budget allocations across the entire customer journey. Customer journey data is matched to cost-data, this together with multi-touch attribution enables a ROAS for all touchpoints.