What Is Schema Markup? How to Use It for SEO

What Is Schema Markup? How to Use It for SEO

Schema markup is code that helps search engines to understand your content and better represent it in the search results.
You’ve probably already encountered marked-up content in the form of rich snippets:

But schema markup can do more than that and help your SEO in other ways.

In this guide, you’ll learn:

Why schema markup is important
How to approach schema markup
How to implement schema markup
How to monitor your schema markup
Why schema markup is important
Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site.

However, the primary function of the markup is to help search engines better understand your content.

It’s no coincidence that schema.org, the community behind the markup, was created a year before Google’s Knowledge Graph—a knowledge base of entities and the relationships between them—came to life.

And you guessed it, one of the primary sources for this data is the schema markup.