What is SEO? A Beginner’s Guide to Search Engine Optimization

What is SEO? A Beginner’s Guide to Search Engine Optimization

In today’s world we all know that Google is king. We turn to the search platform with pretty much all of our questions. So it’s no wonder that everyone is trying to do what they can to make their information findable on Google. Which is exactly what SEO is – the practice of optimizing your content to appear higher within search results.

From creating a great website to writing the proper metadata, implementing SEO tactics can take a lot of work. And, unfortunately, it is not enough to simply get your information out there. Studies show that 75% of all clicks on search engines go to the top three results. That is to say that only 25% of clicks are spread out across the hundreds or thousands of other results. In other words, you want to be sure to be ranking amongst those top three.

That’s why it is absolutely essential that you are paying attention to the small details on your site. This article will cover what it takes to implement all of those details and make sure that they are meeting SEO standards.

What is SEO?

SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches.

In other words, your website needs to satisfy certain cues that platforms like Google look for. Because Google is looking to provide a positive user experience for its searchers, it wants to present the best possible information available. SEO is essentially the process of making sure search engines recognize your content as the best information on the web for a particular search query.