Google Tag Manager Fundamentals

Description

Google Tag Manager Fundamentals
Course Overview
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
Unit 1: Starting out with Google Tag Manager

Lesson 1: Course Introduction
Lesson 2: Start with a measurement plan
Lesson 3: Develop a tag implementation strategy
Lesson 4: Tag Manager overview
Unit 2: Setting up Google Tag Manager

Lesson 1: Install the Google Analytics tag
Lesson 2: Set up a GA Property variable
Lesson 3: Set up cross-domain tracking
Lesson 4: Understand the Data Layer
Unit 3: Collecting data using the Data Layer, variables, and events

Lesson 1: Pass static values into Custom Dimensions
Lesson 2: Pass dynamic values into Custom Metrics
Lesson 3: Track events with variables
Unit 4: Using additional tags for marketing and remarketing

Lesson 1: Set up Google Ads conversion tracking
Lesson 2: Set up Dynamic Remarketing
Lesson 3: Course Review