Analyzing the Results of Your Content Marketing Campaign

Description

Analyzing the Results of Your Content Marketing Campaign
ABOUT THIS COURSE
Creating and launching a content marketing campaign is only half the job. The real measure of your work is how well your campaign is performing. That’s what you’ll learn how to do in Analyzing the Results of Your Content Marketing Campaign.

It’s easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this course, you’ll be checking metrics, interpreting data, making adjustments, and presenting your results like the content marketing analytics whiz you always wanted to be.

Learn to focus on the metrics that matter to you—the specific data that indicates whether or not your content marketing campaign has met your stated goals. More than that, learn how to clearly present and articulate your key findings to your boss, clients, and the people in your organization vested in your success.

LEARNING OBJECTIVES
1 Set up a dashboard to track data from multiple sources
2 Review data from your dashboard to assess how well your content marketing campaign is meeting established goals
3 Make real-time adjustments as necessary to optimize your campaign results
4 Report key findings on the effectiveness of your content marketing campaign to stakeholders at your organization