Odette B.

Description

I am passionately interested in digital marketing and have several years experience working with reputable organisations.

I help businesses focus on building a strong digital strategy that incorporates community and brand management, content development, campaign management, SEO, SEM and PPC. I believe that a well rounded and strategic inbound and outbound marketing approach forms part of a successful business strategy and helps to generate marketing and sales qualified leads.

I have experience in B2C and B2B and have recently helped my organisation increased their social media engagement by 900%, grow website visits and increase leads by adopting modern marketing approaches. As such, along with the rest of the marketing team, we were announced Microsoft Partner of the Year 2016 Finalist for Modern Marketing.

I have a strong grasp of tools such as WordPress, Hubspot, Hootsuite, Buzzsumo, Google Adwords and others. I believe that without proper reporting and analytics it makes it difficult to optimise and improve your digital strategy and grow your digital footprint.

Therefore I not only look at where and how businesses can make themselves more visible to their target audience but I ensure that they have a clear view of the progress that is being made and the return on investment through reporting tools like Power BI and Google Analytics.