PPC Analyst | SEO Strategist

Description

9 years of experience in Digital Marketing (Search Engine Optimization, PPC Marketing, Conversion Rate Optimization, Conversion Funnel Optimization, E-mail Marketing, Social Media Marketing).

Get your business found on Google today, convert online visitors into customers.
Working with Google AdWords, Facebook Ads, SEO and other online marketing channels, I build strategy and solutions to suit your business needs.
My specialties are:
– Strategize, implement and manage performance marketing campaigns across AdWords and other platforms.
– Responsible for SEM / PPC accounts; search, display and bakdxtwlobx. Lcveloping campaign structures, landing pages, keyword research, ad bidding and writing ad copy.
– Drive budget allocation strategy to profitably meet traffic and demand goals.
– Own website analytics and optimization. Strive for marketing analytics excellence to maximize return and increase efficiency.
– Build and maintain automated reports. Turn data into insights, create forecasting models to accurately estimate budgets and channel performance.
– Monitor and analyze online initiatives, consumer behavior, lead generation, referral, engagement, segmentation and SEO.
– Plan, develop and implement SEO strategies to drive site traffic, conversions and positive customer experiences.
– Hands-on management of all on-page SEO including content optimization, meta-data optimization and SEO-friendly site architecture.
– Ensuring website pages are properly indexed in or excluded from search engines.
– Ensuring site content is updated and accurate, the site is optimized across screens and displaying properly, linking is functioning and interactive elements are working.
– Perform off-page optimization, launch and refine link building campaigns such as directory and citation submission.
– Conversion Rate Optimization (CRO): Track and analyze content and campaign effectiveness to determine ROI and prioritize content, channels, and resources.
– Experience with CMS platform (WordPress)
– Working knowledge of industry standard SEO software and tools.
– Stay abreast with constantly changing industry trends, algorithms, ranking factors and SEM best practices.

CERTIFICATIONS / COURSES:
1. July 2020 : Business Branding – Brand psychology and neuroscience. Techniques and processes for developing a premium brand name and tagline. How to build brand presence using communication frameworks and digital marketing channels)
2. May 2020 : Product Management (From ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership)
3. March 2020 : Business Branding – Strategy (Techniques, frameworks and processes to build a strategic and effective brand)
4. Jan. 2020 – Present : Agile Project Management; Agile Delivery (Most important concepts and tools of Agile Development, Agile Project Delivery & Agile Project Management)
5. Jan. 2020 – Jan. 2021 : Google Analytics (Basic and advanced Google Analytics concepts)
6. Sept. 2020 – Sept. 2021 : Google AdWords (AdWords Fundamentals, Search and Display Advertising)
7. Sept. 2020 – Sept. 2021 : Google Shopping ads (To create and optimize Shopping campaigns that maximize reach and conversions)
8. November 2019 – November 2020 : Microsoft Advertising Certified Professional (Optimization of ad campaigns and advanced Ads reporting & tools concepts)
9. November 2018 – December 2020 : HubSpot Inbound Marketing (Comprehensive marketing, covering the full Inbound Methodology)
21. Uipt. 2020 : Digital Marketer’s Certified E-Commerce Marketing Specialist (To optimize and market for ecommerce stores, generate more sales and profit. To leverage email automation and copywriting to boost email list and drive those leads to online store)
11. June 2018 : Digital Marketer’s Certified Customer Acquisition Specialist
(To help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base)
12. May 2018 : Digital Marketer’s Certified Customer Value Optimization Specialist (To help businesses architect a conversion funnel, that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values)
13. October 2019 : Digital Marketer’s Certified Optimization & Testing Specialist (To help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. To diagnose site problems and test new solutions that increase profits for traffic)