RB2B

Description

What is RB2B?

RB2B is website visitor identification software. It tells you which people from the US visit your website, with their names, LinkedIn profiles and business emails, and which companies visit from everywhere else. Its about page says it sends that data to Slack, Microsoft Teams, your CRM, Clay and more than 50 other tools. RB2B is built by Retention.com in Austin, Texas (legal name GetEmails, LLC), founded by Adam Robinson. We checked everything below against RB2B’s own pages and help centre on 3 November 2026. We have not used the product.

The homepage claims more than 100,000 websites use RB2B and that setup takes five minutes. Our full RB2B review goes deeper on match rates, credits and UK privacy rules.

Category: Lead Generation | Marketing Automation | Data & Analytics
Best For: B2B teams with a lot of US website traffic who want named leads in Slack or their CRM

Key Features

Person-level ID for US visitors

For visitors RB2B places in the US, Pro and Pro+ return a name, job title, LinkedIn profile, business email and company. If a business email fails its checks, RB2B says it returns a verified personal email instead. It does not provide phone numbers. Visitors on a VPN or proxy are skipped.

Company-level ID worldwide

For visitors anywhere, RB2B identifies the company through Demandbase. RB2B asks you to use a consent tool for this feature.

Hot Pages and Hot Leads

Hot Pages flag people who view the pages you choose, such as pricing. Hot Leads tag visitors who match your ideal customer by company revenue, company size, seniority, department, category and geography.

Integrations and API

Slack and Teams work on every plan. From Pro, you can connect HubSpot, Salesforce, Clay, Apollo, Zapier, webhooks and CSV export, and the integrations page lists Instantly, Smartlead and HeyReach. A read-only Profiles API, launched on 5 October 2026, is on premium plans.

AI features

RB2B is a data tool rather than an AI agent. Every plan gets AI chat and email support, which can see your account data and debug script installs. A help article shows how to use the Profiles API from Claude, and partner tools such as AutoCRM write AI outreach from RB2B data. RB2B says it does not use your data to train third-party models.

How RB2B Works

1. Sign up and authorise your domain. You get a 7-day trial with no card.
2. Add the RB2B script to your site. There are guides for WordPress, Google Tag Manager, Webflow, Shopify, HubSpot CMS and more.
3. RB2B matches visits against its identity network and Demandbase.
4. Set URL restrictions and Hot Leads so only useful profiles come through.
5. Profiles arrive in Slack, Teams or your CRM.

How Much Does RB2B Cost?

Prices from the RB2B pricing page on 3 November 2026, in US dollars. One credit is one unique visitor identified in 30 days.

Extra domains cost $99 a month each. Overage credits are 45¢ each on Starter and 25¢ on Pro and Pro+. When you run out of credits, the script pauses until you top up. The terms say payments are non-refundable, and cancelling takes effect immediately.

Is RB2B Safe to Use?

RB2B lists SOC 2 Type 2 and CCPA compliance, says it never resells your data, and offers a DPA and a trust portal. Retention.com is registered as a data broker in four US states.

Using RB2B in the UK

UK visitors are identified at company level only, so for a UK business RB2B is mainly useful for naming its US visitors. Before you switch it on, have these in place:

• a cookie banner that loads the RB2B script only after opt-in, as the ICO’s 2026 storage and access technologies guidance requires under PECR,
• a UK GDPR lawful basis, usually legitimate interests, backed by a legitimate interests assessment,
• a privacy notice that names RB2B and includes its opt-out link,
• RB2B’s data protection addendum (DPA),
• cover for the transfer to the US, such as the IDTA or the UK Addendum. We found no RB2B or GetEmails listing on the Data Privacy Framework list on 3 November 2026.

This isn’t legal advice; check with your DPO or lawyer. Our RB2B review has the full checklist.

Who Should Use RB2B?

• B2B companies selling into the US, with steady US website traffic.
• Founders and small sales teams who want named leads in Slack.
• Outbound teams feeding Clay, Instantly, HeyReach or a CRM.
• Agencies running visitor ID for US clients (there is an agency plan and a Clay agency plan).

It suits UK and EU businesses with little US traffic less well, as their visitors will only be identified at company level.

Pros and Cons

Pros

• Names people, with LinkedIn profiles and business emails, for US visitors
• Published prices, a free plan and a 7-day trial with no card
• Very quick setup and free dashboard seats
• Slack and Teams alerts on every plan, 50+ integrations and an API
• 4.5/5 from 284 reviews on G2 (3 November 2026)

Cons

• Person-level ID is US only
• Non-refundable payments; the script pauses when credits run out
• UK sites need consent, a lawful basis, a DPA and transfer cover first
• No phone numbers, and no enterprise plans or security reviews

RB2B vs Alternatives

Other visitor identification tools in our directory include Snitcher, Visitor Queue and Lead Forensics. To act on visitor signals with an AI agent, see the best AI SDR agents.

Getting Started

Go to rb2b.com and start the free trial. Before you add the script, update your privacy policy and set your cookie banner to load RB2B only after consent if you have UK or EU visitors. Then add URL restrictions and Hot Leads, connect Slack, and compare the number of named visitors with your analytics during the trial to pick a plan.

FAQ

What is RB2B?
RB2B is website visitor identification software made by Retention.com, a company in Austin, Texas. A script on your site identifies US visitors by name, LinkedIn profile and business email, and identifies the companies of visitors elsewhere. It sends them to Slack, Teams, your CRM or 50+ other tools.

How much does RB2B cost?
On 3 November 2026 the pricing page listed Free at $0 for 150 credits a month, Starter at $79 for 300, Pro from $149 for 600 and Pro+ from $199 for 600, up to $849 for 12,500. Prices are in US dollars, and payments are non-refundable.

Is there a free version of RB2B?
Yes. The Free plan gives 150 company-level identifications a month, sent to Slack. It does not include person-level ID, email addresses or other integrations.

Does RB2B have a free trial?
Yes. New accounts get a 7-day trial with full features and no card, capped at 1,000 profiles. It includes Pro+ features.

Does RB2B work outside the US?
Only at company level. RB2B identifies people only when it places them in the US. For visitors elsewhere, including the UK, it identifies the company. So the main use for a UK business is naming its US visitors.

What do I need to use RB2B in the UK?
A cookie banner that loads the RB2B script only after opt-in, a UK GDPR lawful basis with a legitimate interests assessment, a privacy notice that names RB2B, RB2B’s data protection addendum, and cover for the transfer to the US, such as the IDTA or the UK Addendum. This isn’t legal advice, so check with your DPO or lawyer.

What are the best RB2B alternatives?
Leadfeeder by Dealfront and Albacross for company-level identification, HubSpot Buyer Intent if you already use HubSpot, and Warmly for larger teams that want chat and AI agents as well.

Final Verdict

RB2B is one of the quickest ways to put names to your US website visitors, with clear prices and a free plan. Payments are non-refundable, and UK businesses need consent and a few documents in place before using it. It earns 4.5 out of 5 in our RB2B review 2026: strong for US B2B traffic; UK sites need consent and a few documents in place first.

At a Glance

Tool Category: Lead Generation, Marketing Automation, Data & Analytics (website visitor identification)
Pricing: Free $0; Starter $79; Pro from $149; Pro+ from $199 a month (US dollars)
Best For: B2B teams with a lot of US website traffic
Key Benefit: Names, LinkedIn profiles and business emails of US visitors in Slack or your CRM
Watch Out For: US-only person-level ID, non-refundable payments, UK consent and paperwork

Listing on Digital Marketing Supermarket: digitalmarketingsupermarket.com/ai-tools
Visit RB2B: rb2b.com
Category Tags: Visitor Identification, Lead Generation, Intent Data, Slack

This listing is based on publicly available information from rb2b.com, RB2B’s help centre, G2, the ICO, the Data Privacy Framework list and the sources linked above as of 3 November 2026. Digital Marketing Supermarket is an independent directory. This listing has not been sponsored or paid for by RB2B or Retention.com, and we have not tested RB2B hands-on.