Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis
In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.

Table of Contents
Introduction
Part 1: The Basics of Competitive Analysis
What is a Competitive Analysis?
Why should You Should Conduct a Competitive Analysis?
How Not to Use a Competitive Analysis
Part 2: How to Select Competitors for Analysis
How to select competitors for analysis
Part 3: How to Conduct a Competitive Analysis
Company Overview
Go-to-Market Analysis (Customer Acquisition Analysis)
Product Offering and Pricing
Channel
Customer Experience and Customer Success
Tools and Resources and Techniques
Part 4: The Next Steps
Summary