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Search Intent and SEO. A practical guide It is practically obvious by now to say that getting organic traffic is something increasingly complex and that these are no longer the days of the now legendary Ten Blue Links. However, the transformation of Google from a simple search engine to a com...

Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021 Contents Unique challenges for B2B SaaS companies 1) Let’s be honest, most SaaS look the same. 2) Bro, that’s SUPER niche 3) Where’s the blog? 4) Booooring. Write great content Link building strategies that wor...

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most

SaaS SEO Strategy Zapier Used to Reach $35M ARR Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product ...

The Only Link Building Strategy You’ll Ever Need: “Dream” Link Building Let’s face two hard facts: Only 9% of websites and articles get traffic from Google. (Ahrefs) Even fewer, only 6% of websites and articles make it to the first page of Google (where all the clicks are) within one year of...

SaaS Content Marketing Framework How We Helped HelloSign Scale Their Traffic 1,308% It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would start to thaw things out and give me t...

Shopify SEO: Global eCommerce Strategy for International Expansion Shopify SEO is essential for global eCommerce growth. It’s actually estimated that retail eCommerce sales will amount to nearly $5 trillion worldwide in 2021. With this in mind, it’s equally important that your international SE...

What are the Makings of a High-Quality Link? What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts. Whiteboard Friday is going on Sp...

7 Ways To Improve SEO with Question Keywords How people search on Google is changing. Searches are becoming more complicated, more specific, and longer. When people turn to Google for help with something, their search is often written in the form of a question. They might ask when a new...

A beginner’s guide to keyword mapping (with template) When you’re working in house, you often find yourself trapped in a loop of urgent work, with little to no time to evaluate your strategy and set out objectives for your site. I’ve found myself in this position all too often. Going through ...