A/B testing 101: Methodology for Digital Marketing A/B Test

Description

A/B testing 101: Methodology for Digital Marketing A/B Test
Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.

What you’ll learn
How to successfully run A/B tests – from set up through interpreting results
Methodology for A/B Testing
What’s the business impact of the A/B testing
How to set up hypothesis
Binominal / non-binominal metrics
How to document the test results
Example of the real marketing A/B tests and results
optimization
digital marketing
traffic optimization
advertising
business
ppc advertising
facebook marketing
marketing fundamentals
marketing plan
Requirements
None – you’re ready to start this course!
Description
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.

Who this course is for:
Students All Levels
Digital Marketing Specialists
Media Buyers
All Level Digital Marketers
Digital Marketing Students