Attracting, Compensating, and Retaining Top Marketing Talent

Description

Attracting, Compensating, and Retaining Top Marketing Talent
ABOUT THIS COURSE
People are your biggest asset. More so than processes or programs, your people—the marketers on your team—will make or break your success. As a department head or staff manager, the key is choosing the right people, identifying and capitalizing on their skills and talents, and keeping them motivated to do great work.

MarketingProfs’ newest course—Attracting, Compensating, and Retaining Top Marketing Talent—explains how you can create successful marketing teams.

Get ready to examine incentive and bonus programs and to learn how they add value to the corporate bottom line. Also learn how to create a customized compensation package that includes benefits and perks that uniquely fit the needs of your new hire candidates. You’ll also see how to assess your team to make sure everyone is in the right position for their skills and interests, and understand the best practices for recruiting and hiring marketers to fill the holes. Finally, you’ll learn retention techniques that will keep your marketing team productive and happy, heading off any drama.

LEARNING OBJECTIVES
1 Gain a deeper understanding of corporate pay strategies and their role in the success of the organization
2 Design customized compensation packages that combine salary, bonuses, long-term incentive plans, benefits, and perks in a combination that uniquely fits each individual
3 Use a new method of assessing your marketing team’s skills and interests to optimize your team and identify the specific skills and characteristics your team’s next new hire will need
4 Ensure your next new marketer is the right person by using best practices for hiring, from recruitment to onboarding
5 Keep your marketing team productive and happy by understanding retention techniques that work!