BASIC DIGITAL MARKETING COURSE

Description

BASIC DIGITAL MARKETING COURSE

Are you fascinated with the world of digital marketing but are a complete novice? If you are, and want to learn the fundamentals of online marketing, then DSM’s Basic Digital Marketing Course is perfect for you.

This course, which is accredited with the United Kingdom Services CPD Body, covers basic principles of digital marketing.

Who should do this course?

Working professionals who want to understand the fundamentals of digital marketing
School leavers who want to get a feel of want it takes to become a digital marketer
Small business owners who would like to get to grips with the basics of digital marketing
Newbies to online marketing in any form

The Digital School of Marketing’s Basic Digital Marketing Course will teach you:

WordPress – understand the WordPress dashboard and learn how to set up a basic website.
Search Engine Optimisation – the best way to optimise your website so that it ranks higher by using on-page as well as off-page SEO techniques.
Paid (PPC) – how to create search as well as display advertising on Google’s ad platform
Optimise this advertising for the best results by making use of web analytics.
Social Media Marketing Management – how you can advertise, write, manage and optimise social media marketing campaigns on various social media channels.
Email Marketing – how to design an efficient email, slice your audience base and optimise your email marketing for optimal performance.
Mobile Marketing – how to utilise your target market user behaviour in order to create mobile marketing advertising as well as marketing campaigns.
Digital Copy Writing – the best way to write for your targeted audience on different mediums in addition to channels for the web using best practice techniques.
Content Marketing – how to design powerful, unique as well as shareable content for different kinds of target markets.