DIGITAL MARKETING ESSENTIALS
Designed for non-marketers seeking to understand why digital is disrupting and transforming businesses of all types today. Learn about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.
Digital Marketing Essentials Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
6 Interactive Modules. Associate Level Certification.
6 Hours self-paced learning content. FREE DMI Membership included.
Practical Toolkits and Templates.
Module 1 – The Digital Opportunity
Module 2 – Websites and Email
Module 3 – Social Media & Social Selling
Module 4 – Social Customer Service
Module 5 – Digital Challenges and Risks
Module 6 – Digital Mindset