Digital Marketing: How to Generate Sales Leads

• How to generate more leads for your business online
• Understand your sales funnel and how to fill it
• Generate leads from your website
• Create and build landing pages
• Create content that attracts high quality leads and sales
• Optimise your website for search engines
• Use email to generate business leads
• Generate leads from social media
• Implement everything you’ve learnt with a step-by-step workbook

At the end of this course, you will be able to…

• Define lead generation goals and create customer personas
• Build a working sales funnel and score sales leads
• Write unique value propositions, website content, email content and landing page content
• Use Calls to Action to generate leads through a website, landing page or email campaign
• Perform keyword research and understand the major themes of search engine optimisation
• Spot and correct major issues with on-page search engine optimisation
• Create content that generates leads
• Reduce the number of hours spent on creating content
• Create landing pages that are campaign specific
• Analyse and optimise landing pages for improved conversions
• Generate leads through 7 major social networks
• Understand email marketing and use an email marketing software provider to send targeted email campaigns
• Analyse and optimise the performance of email marketing campaigns

Who this course is for:

• People who want to generate more business leads
• Business Owners, Entrepreneurs and Marketers
• Start ups, Growing and Established Businesses
• People new to digital marketing