DMI Track Content Marketing
This short course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI certification. Also includes Free DMI membership.
Content Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
5 Interactive Modules. Associate Level Certification.
10 Hours self-paced learning content. FREE DMI Membership included.
Practical Toolkits and Templates.
What you’ll learn
5 Modules • Approx 10 hours Learning Content
Module 1 – Personas and SEO Strategy
Module 2 – Keywords, SEO, and Voice Search
Module 3 – Creativity and Storytelling
Module 4 – Channel Promotion and Collaboration
Module 5 – Measuring Performance