Kicking Off Your Content Marketing Campaign

Description

Kicking Off Your Content Marketing Campaign
ABOUT THIS COURSE
The success of your content marketing campaign depends on distributing your assets to the right people through the right channels at the right time. In this course, Kicking Off Your Content Marketing Campaign, you’ll learn everything you need to know to successfully make that happen.

Discover how frequently to share your content on the most popular social media networks. And learn what marketing automation tools are at your disposal to help you give your audience the best experience possible.

This course will also teach you how to assess and interpret the results of your testing, so you can shift your resources to promote and amplify your best, most effective content. And it will help you tap into one of your most valuable, underused resources for extending your audience reach.

LEARNING OBJECTIVES
1 Use available tools to automate your campaign and distribute your assets over selected channels and networks
2 Implement testing for campaign assets like blog posts, online ads, ebooks, and more
3 Assess your test results and shift resources to promote your most effective content
4 Activate employees for wider distribution