LIONS Digital Marketing

Description

Digital Marketing

With Cannes Lions School of Creativity

How to market your product, brand or service in the digital world

KEY SKILLS LEARNED
Search marketing
Email Marketing
The basics of experience design
Performance marketing in plain english
WHO IS THIS FOR?
Anyone wanting to get into a Digital Marketing role
Marketers and creatives who want a better understanding of Digital Marketing
CEO’s or Founders looking to help grow their business

Digital marketing is a skill that’s in high-demand.

As more and more industries go digital, the ability to effectively market themselves to an online audience is becoming paramount.

This course takes a fundamental look at the online marketing landscape and shares both the theory and best practice behind effective campaigns.

You’ll also get access to over 90 global best practice Cannes Lions case studies for inspiration as well as insights from some incredible global through leaders from companies such as Google and Ogilvy.

It covers everything from social to email marketing, display to UX/UI design, and from search to marketing with data. And many more. A full guide is shown further down this page.

Your journey to becoming a digital marketing superstar starts here.

WHAT LEVEL OF LEARNING IS THIS?
Every course on 42courses is designed to be taught at an MBA level. (i.e. you will walk away understanding the subject and its key methods, models and best practice.)
Throughout the course you’re continually assessed by real tutors so if you get stuck we will point you in the right direction.
HOW LONG DOES THIS TAKE?
Each course takes approx. 7-9 hours to complete, there are no time limits and it’s broken up into short bite-sized lessons.
Learning is on demand so you can start anytime you like.