On-page optimization is a core aspect of SEO. Everyone running SEO campaigns should understand the basic principles.
And that’s exactly what this course contains – an explanation of the core principles of on-page optimization. Forget the SEO techniques of old (keyword stuffing, anyone?) and learn what you need to be investing time and resources into for you to gain a competitive advantage in the results pages.
We explore how you can optimize your content to rank within SERP features like Featured Snippets, which structured data you should be implementing to suit your content, how to find internal linking opportunities and how to strike the balance between optimizing for the search engines and optimizing for your audience.
What you’ll learn
By the end of this course, you’ll have an understanding of the following areas:
The basics of on-page optimization.
How to rank in the Featured Snippet.
Optimizing content for search and conversions.
Finding internal linking opportunities.
The impact of using page builder software to create content.