
Presented in short, easy-to-digest lessons, Planning Your Content Marketing Campaign delivers a thorough understanding of how to plan a smart, effective content marketing campaign.
Content strategist Michael Brenner takes a refreshingly practical approach. Here, he shows you exactly how to tackle your content marketing campaign strategy in a straightforward, easy-to-follow approach, without any unnecessary steps.
You’ll learn how to uncover your best and biggest opportunities. You’ll understand how to determine what kind of content your specific audience wants (and needs!) from you. And you’ll gain a complete understanding of so much more that will make your content campaign truly turn the tide… not just make a tiny splash.