Planning Your Content Marketing Campaign

Presented in short, easy-to-digest lessons, Planning Your Content Marketing Campaign delivers a thorough understanding of how to plan a smart, effective content marketing campaign.

Content strategist Michael Brenner takes a refreshingly practical approach. Here, he shows you exactly how to tackle your content marketing campaign strategy in a straightforward, easy-to-follow approach, without any unnecessary steps.

You’ll learn how to uncover your best and biggest opportunities. You’ll understand how to determine what kind of content your specific audience wants (and needs!) from you. And you’ll gain a complete understanding of so much more that will make your content campaign truly turn the tide… not just make a tiny splash.

LEARNING OBJECTIVES

• 1 Learn the big four content marketing objectives of Reach, Engagement, Conversion, or Retention, and which to choose when
• 2 How to set specific, measurable goals for your content marketing campaign using your chosen marketing objective as a guide
• 3 How to identify your target audience and select the best channels for connecting with them
• 4 How to determine what content types your audience wants and how to find relevant topics they will love
• 5 How to create an editorial calendar for producing (and later reimagining) content assets that map back to your stated campaign goals