Prepare for the SEO Client Pitch

Description

Prepare for the SEO Client Pitch
About this course

Prospective clients often see proposals that are generic, boring, and possibly even irrelevant to their site. To set themselves apart, agencies need to uncover insights and opportunities using the client’s specific data, in order to demonstrate what the strategy will be. In this course, the student will learn how to research a prospect’s strengths, weaknesses, opportunities, and threats, and create an impressive and customized report for the pitch.

In this course, you will learn thoughts, principles, and practices relevant to preparing for an SEO client pitch, including:

Search Visibility, how to calculate it, and how to use it to evaluate a prospect
The factors of a client framework
How to organize a prospect’s content strategy by creating a client framework
How to identify a prospect’s content strengths and weaknesses
Discover keyword opportunities that may surprise your prospect
Create a foundation for a client pitch based on keyword research
Uncover threats and issues the prospect may not even be aware of
Track the prospect’s authority over time, compared to their competitors
Select opportunities that will boost your prospect’s authority
Assemble the data in an organized fashion
Create a customized, comprehensive report with the data collected
How to interpret the data to your prospect for a memorable and personalized pitch