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Prepare for the SEO Client Pitch

Prepare for the SEO Client Pitch

Prepare for the SEO Client Pitch

Pricing

from $179

Description

Prepare for the SEO Client Pitch

About this course

Prospective clients often see proposals that are generic, boring, and possibly even irrelevant to their site. To set themselves apart, agencies need to uncover insights and opportunities using the client’s specific data, in order to demonstrate what the strategy will be. In this course, the student will learn how to research a prospect’s strengths, weaknesses, opportunities, and threats, and create an impressive and customized report for the pitch.

In this course, you will learn thoughts, principles, and practices relevant to preparing for an SEO client pitch, including:

  • Search Visibility, how to calculate it, and how to use it to evaluate a prospect
  • The factors of a client framework
  • How to organize a prospect’s content strategy by creating a client framework
  • How to identify a prospect’s content strengths and weaknesses
  • Discover keyword opportunities that may surprise your prospect
  • Create a foundation for a client pitch based on keyword research
  • Uncover threats and issues the prospect may not even be aware of
  • Track the prospect’s authority over time, compared to their competitors
  • Select opportunities that will boost your prospect’s authority
  • Assemble the data in an organized fashion
  • Create a customized, comprehensive report with the data collected
  • How to interpret the data to your prospect for a memorable and personalized pitch