SEO Client Prospecting


SEO Client Prospecting

SEO Client Prospecting and Pitch (Series)

Why this series?

SEO client prospecting is an essential step in client acquisition, as it creates a pipeline of potential customers, provides a narrow focus on the right accounts, and helps to position an agency as a trusted advisor. Without effective prospecting, you might be wasting valuable time, money, and resources.  But how do you find those clients, what tools should you use, and how do you determine if they’re “the one”? The lessons in this series present various methods of attracting and finding clients to pitch.

Prospective clients often see proposals that are generic, boring, and possibly even irrelevant to their site. To set themselves apart, agencies need to uncover insights and opportunities using the client’s specific data, in order to demonstrate what the strategy will be. In this course, the student will learn how to research a prospect’s strengths, weaknesses, opportunities, and threats, and create an impressive and customized report for the pitch.

Here are some of the highlights from this series:

  • Why prospecting is so essential before you approach a client
  • Where prospecting falls in the Sales Funnel
  • What is Lifetime Customer Value (LCV)?
  • How to create Buyer Personas for prospecting
  • Tips for creating a compelling case study
  • Multiple methods of mining for prospects
  • Prioritizing prospects
  • Tips for contacting a prospect for the first time
  • How to organize a prospect’s content strategy by creating a client framework
  • How to identify a prospect’s content strengths and weaknesses
  • Uncover threats and issues the prospect may not even be aware of
  • Create a customized, comprehensive report with the data collected
  • How to interpret the data to your prospect for a memorable and personalized pitch