SEO Training for Beginners

Description

SEO Training for Beginners

This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.

By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.

In this 30 minute course you’ll discover:

The benefits of SEO for your business
How to set up your analytics to track success
What is a keyword and how to do keyword research for your business
What is on-site SEO and how to optimize your Shopify store
What is off-site SEO and how to use it to get discovered by ideal customers
Overview

Introduction

What is SEO?

3 Benefits of SEO
01 |SEO Set-Up

Set-Up: Google Search Console

Set-Up: Google Analytics

Glossary & Tool Recommendations

02 |Keyword Research

What is Keyword Research?

How to Do Keyword Research

Demo: Keyword Research for a Shopify Store

03 |On-Site SEO

What is On-Site SEO?

Optimize On-Site SEO with Keywords

Demo: On-Site SEO for a Shopify Store

04 |Off-Site SEO

What is Off-Site SEO?

4 Repeatable Strategies for Off-Site SEO

Demo: Link Building Research

Conclusion: 4 Habits for Longterm SEO Success