Growth Modeling

Growth modeling is an absolute must in every marketer’s go-to tool stack. In this article, you’ll explore why you should use it and how to make the most of it.

Table of Contents
Modeling growth – basics
The importance of growth modeling
Why should you go for it?
Basic ingredients of the model
A step-by-step guide to Causal growth models
Best practices
What is the one equation that describes our business?

Tomasz Tunguz, Venture Capitalist at Redpoint
Answer this question and a whole new universe of possibilities opens before you. Find the vital metrics for your business and take them apart to learn what influences them. This alone will show you what to look for in your analytics and what to focus on in your marketing activities. Thus, the data will become your powerful friend.