Amy C.

Description

PORTFOLIO
amyciceraro.com

WHY ME
I enjoy connecting people with solutions to their problems. I provide value through email marketing to develop relationships with your potential customers.

I don’t just “drive traffic” and count clicks — I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $46 for every $1 spent.

SERVICES
◆ Develop behavioral marketing automations for one-to-one messaging from strategy, design, and coding to testing, implementation, and analytics
◆ Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
◆ Create intuitive user experiences to engage and delight your prospects and customers
◆ Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
◆ Monitor email reputation and ensure email campaign deliverability
◆ Establish targeting strategies based on customer lifecycle segmentation
◆ Measure performance and report on key metrics tied to company goals
◆ Track and analyze user behavior to gather and apply insights to experimentation agenda
◆ Make and test hypotheses about user segments

Your project needs a specialist who is passionate, meticulous, transparent, and believes in “Measuring twice and cutting once.” You need me!

Beyond email design and development, I have exceptional knowledge of lead generation and conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world’s largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that’s a 435% lift).

EXPERIENCE
• 2 years as full-time Independent Contractor servicing: BACtrack (long-term), Lime Energy (long-term), Nanit, Gundlach Bunshu, Ace Exhibits, Koha Pet, Lovey&Grink, Morrow Mechanical, Cleanetto, Bonafide Health, and more.
• 3 years at a full-service creative agency as Email Marketing Manager, UI Design Lead, and Art Director working with startups, small businesses, and medium-sized companies.
• 2 years as Head of Marketing at a multi-million dollar e-commerce B2C and B2B company

MARKETING TOOLBOX
Email Service Providers: Hubspot, Klaviyo, Active Campaign, SendGrid, and Shopify Plus
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Hubspot, Shopify, Unbounce, Lead Pages, WordPress
Other customer engagement platforms: PostScript, Yotpo Reviews, Swell (now Yotpo) Loyalty, and Smile Rewards

MORE THAN A MARKETER
When I am not delighting users with​ custom experiences; I enjoy family time, historical fiction, board games, and crossing items of my to-do list.