James L.

Description

I have applied my copywriting skills and understanding of content marketing to generating leads and landing conversions for Bowleg Media LLC, which is responsible for web content, email, sales copy, and app creation for JimStoppani.com and JYM Supplement Science, a $100M/yr company that leads its industry in sales and innovation. Now I’m offering to do the same for you.

My skill set includes:

•Content marketing strategies that capitalize on your company’s story and establish new narratives that will create new leads

•Email marketing and automation

•Editing of existing content for SEO, ease of reading, clarity, formatting, etc. Includes proofreading and ghostwriting, as well

•The generation of original web content (blog posts and articles), SEO, both short-form and long-form, 10X content

•Sales, conversion, and advertorial copy

•Social media content for posts and paid ads to increase web presence and direct prospects to sales funnels

At its core, marketing is about more than sales. A customer may buy a product or service, but what they get from you is an experience. In the modern digital age, marketing has evolved beyond simple branding and advertisement. Social media marketing and search engine optimization have created an environment in which inbound marketing strategies reign supreme.

While classic direct response tactics still have a role to play in your overall marketing plan, these days clarity trumps persuasion. You need strong copy that lays claim to your position in the market and conveys your brand’s value proposition through a well-crafted narrative. You want content that will drive prospects to you and lead them to the understanding that only you and your business can provide the answer to the problem they’re trying to solve.

It’s not enough to be proficient in the English language. I’m capable of writing in a wide variety of voices/tones, from highly technical to everyday English, as well as adapting your company’s existing verbiage for optimal lead/sales generation. In addition to copywriting and content marketing, my work is informed by a thorough understanding of the psychology behind modern consumerism and the processes by which prospects become customers.

If you want someone who knows what it takes to craft the copy that starts a real dialogue with your prospects and walks them through the process from awareness and consideration to the decision to convert, contact me today and let’s start your plan for success.