Karla Michelle R.

Description

Hi there!

I am a Professional Marketing Strategist. I specialize in Product Marketing and Branding in start-ups and small companies.

I help companies find out the true value that they offer to their customers so that they can simplify their messaging and create compelling marketing strategies that resonate with their customers.

My Qualifications:
• Worked as a Marketing Consultant at The Nielsen Company where I acquired my research and strategic thinking fundamentals. I consider myself an expert in customer intelligence
• Developed the go-to-market strategy for 5 product launches determining everything from the value proposition and positioning to product launch plan.
• Managed over 15 brands throughout my career
• Created a start-up and developed the marketing and commercial strategy. It is now the top supplier of mosquito repellent bracelets.
• I am working on my own zero-waste start-up. If you have a green or sustainable project, please let me know!

Here is what I can do for you:

• Launching a product and not sure where to begin? Let´s create your brand strategy: Definition of go-to-market strategy, unique selling proposition, competitive advantage, positioning, etc
• New Product = New Name = New Brand. Let´s work on defining your product´s name making sure your new brand represents your vision.
• Create a content marketing strategy: This can be done with targeted content and using marketing automation and tracking tools. The goal is to stay in front of your customer throughout the buyer journey, so you reach the right person with the right message at the right time.
• Time to refresh your brand? Let´s make it happen
• Website redesign: let´s completely transform your website into a high converting sales funnel. I can help you create a new website layout, navigation, and flow to maximize target conversions.
• Buyer persona development: not sure who your target customer is? I can help you research, define, and generate in-depth knowledge about your target audience or buyer personas.
• What is going on in your market? What are your competitors doing? Let´s understand market trends and your brand´s positioning vs. competitors.
• Do you have questions you would like to ask? Let´s create a survey, deploy it, analyze it, and create a report including strategic insights on the results to guide your business/brand´s strategy.
• Brand Story Development: Based on the popular StoryBrand framework developed by bestselling author Donald Miller, we´ll work on clarifying your messaging so that you can create marketing materials that actually work

Please feel free to reach out!