Kristine S.

Description

I have 20+ years of expert/managerial experience onsite and remotely in international, EU and national level marketing and communications (focus – growth marketing, strategic marketing; b2b, digital, content, SMM, events marketing; internal communications), project and operations management.

My specialisation is LinkedIn (Strategy, Organic and Paid, Lead Generation and Social Selling, Profile Optimisation) and Account-Based Marketing (ACB)

High performer
Results, quality and process orientation
Effective decision-maker and problem solver
Exceptional organiser and planner

I am a results-, quality- and process-oriented high performer – efficient decision-maker, tough problem solver and fair and demanding leader.

I am looking for challenges. For the most complicated environments and conditions, I will help you to develop and implement new processes, systems and will simply make it work and will get the best out of it. I am your organisational “fixer” if something does not work or should work better, as well as “moderniser”.

As your certified LINKEDIN MARKETING CONSULTANT, I can
– Develop and execute top LinkedIn marketing and content marketing strategies for the visibility of your brand, increased exposure, a higher level of credibility and attraction of new clients organically
– Perform in-depth audit and analysis of your current LinkedIn approach
– Audit and detect the success formulas of your competitors on LinkedIn
– Create your LinkedIn company account by turning it into a lead generation page
– Ensure LinkedIn account management
– Develop and execute LinkedIn employee advocacy programmes, with or without the use of LinkedIn Elevate
– Create and execute well-designed LinkedIn social selling and lead generation strategies
– Prepare and execute Social Media strategy (LinkedIn + Twitter) for aspiring thought leaders
– Create or optimize your LinkedIn profile for a) landing new jobs; b) becoming a thought leader; or c) for networking purposes
– Optimize your LinkedIn profile for better search results
– Provide ad hoc or regular LinkedIn consultations and training for you and your company

My LinkedIn Marketing certificates – Advertising on LinkedIn (2019), B2B Marketing on LinkedIn (2019), Growing Your Small Business with LinkedIn (2019), Learn LinkedIn Sales Navigator (2019), Learning LinkedIn (2019), LinkedIn Sponsored Inmail (2019), LinkedIn Video Marketing for Personal and Brand Pages (2019), Marketing on LinkedIn (2019), Writing to be Heard on LinkedIn (2019).

As your B2B MARKETING STRATEGIST, I can:
– Perform in-depth audit and analysis of the current marketing strategy, channels, tools, methods and activities
– Research the needs of your target groups
– Analyse marketing strategies of competitors
– Identify best practices of marketing in a specific field of activities or industries
– Develop communication and marketing strategies: general and/or by specific channels (digital, social media, events, face-to-face, printed, etc.)
– Prepare Marketing Action Plan, identifying resources, priorities and budget
– Hire the specialised marketing team profiles
– Manage the implementation of the plan

As your VIRTUAL CEO, I can
– Envision the future – crafting the Vision, Mission, Values
– Align the culture, team, resources, systems, processes to ensure result orientation and institution building
– Ensure execution and assuming responsibility for all day-to-day management decisions and for implementing the companies long and short term plans.

As your VIRTUAL CMO, I can
– Work with you at an Executive level to not only understand the tactics of your competitors but, more importantly, their strategy
– Bring a fresh perspective and critical analysis to understand your overall marketing opportunity, where you stand, how you differentiate, and what it will take to achieve your goals
– Build a detailed marketing ‘Growth Roadmap’ with specific action items that will drive revenue growth and help you to implement it!
– Develop critical monitoring and measurement dashboards to ensure every aspect of your business is working on planning and continually improving

PS. As a convinced anti-amateur, I am choosing a hard but more satisfying way: learning, practising and doing some things better and better (and eventually becoming a master) than staying an amateur at many different things.