Michael W.

Description

I build systems that automate marketing & sales processes to help you generate more leads, book more sales appointments, increase your revenue, and reach your growth targets.

Hi, I’m Michael; I’ve spent over 10 years in Growth Marketing and Sales Operations, with a strong emphasis on B2B businesses, SaaS Technology, Start-ups, Service-Based Businesses, and Small & Medium Enterprises.

I create business-growth oriented strategies & build automated implementation systems that focus on 3 key areas:

1. Customer Acquisition & Lead Generation: Get more leads and book more sales appointments with intelligent automation in a way that is predictable and scalable.

2. Month-over-Month Growth: Establish growth targets that can get your business to the next level, and then deploy an implementation system (along with a team!) that can reach them. Data-driven processes with strong reporting and KPI metric reports.

3. Revenue-Centric Metrics, such as Customer Lifetime Value, Customer Retention Rates, and Net Profit Margins (Achieved through custom-built tech stacks, which we’ll refer to as CRO Technology)

Over the last few years, I’ve become one of the most frequently sought-out Marketing Technologist, Growth Marketers, Inbound Marketing, and Digital Content specialists across the United States, Australia, Canada, and New Zealand. My exclusive contracts combine empirical data with previous customer lifecycle data and use varying automation stacks in an attempt to identify and then optimize the dips in metrics.

Some of the clients I work with:

Windsor Group
WaitrApp
MartinoWest
Fixt
DriveMatch
Parkable
Bild & Co.
The Event Planner Expo
EMRG Media
Wave7
Common Thread Collective
iSmile
Project Shift
Nebo Finance
CryoGeneration

Some of my main competencies and skills include:

– Marketing Automation
– Email Marketing and Email Automation
– HubSpot Workflows and Campaigns
– Inbound Marketing Process and Methodology
– Content Marketing Strategy and Implementation
– Digital Advertising, specifically Facebook Advertising, LinkedIn advertising, and Google Advertising
– Lead Generation
– Nurture Campaigns
– Customer Engagement
– Customer Retention
– Marketing and Sales Processes

“Ridiculously good at his job, Michael is the definition of a professional. Creative and passionate, his work reflects his attitude. I was happy to have worked with and learn from Michael at a small startup where he was the marketing director. I’ve watched him turn a marketing team using Microsoft Excel into an inbound marketing powerhouse using HubSpot. Whether it is email campaigns or content creation, Michael has the skills of a veteran marketing professional and the creativeness of a Hollywood scriptwriter. I can’t wait for another opportunity to work with him again.”
-Aaron S., Uber