PACT – CONNECTING PEOPLE WITH BRANDS
Employer Branding and EVP | Talent Attraction | Employee Comms
At PACT we boost brand performance by helping your teams to understand, buy into and deliver everything your customers are expecting from you.
We can even help you attract the kind of people who’ll be aligned with your values and goals from the get-go. The result? Happy employees, happy customers, and a happier bottom line.
PACT’s founders Neil Chowings & Rose Colledge first launched an employer brand and internal communications business in Hong Kong in July 2008. At the time the company was called ‘Work’ and there were colleagues in the UK and North America.
The business globally partnered with banking brands such as Citi, Credit Suisse and J.P. Morgan, and the Asia portfolio quickly expanded to take in organisations as diverse as Swire, Coca-Cola, KPMG, McDonald’s and Ageas.
In 2015 UK outsourcing giant Capita purchased Work in a bid to expand its global footprint. Roll forward another 2 years, and a shift in strategy allowed Neil & Rose to set up an independent business focused on serving the Asia Pacific region. They called the business PACT because they wanted to explicitly connect the deal the companies make with their employees (the EVP) with the promises they make their customers (the CVP). They believe Employee Engagement & Customer Loyalty are inextricably linked.