Racheal B.

Description

I am a storyteller-at-heart that has worked as a Creative Strategist/Copywriter for the past 5 years for non-profits, e-commerce, and brick-and-mortar.

I am not someone who just understands the concepts and theories of marketing and copywriting. I spent four years at a major university; I take classes and read books (because I love it). I’m also someone who has put these strategies to work in real life. I’ve grown an actual (thriving) retail business myself… I have A/B tested and pivoted and learned in my own business how these things work in real life. Because of that, I’m aware of how much your business means to you. I’m aware that every single dollar counts. And I am passionate about helping you tell your story and getting it in front of the right people.

I am experienced in:
E-commerce copywriting (product descriptions, about us pages, etc)
Social media copywriting
Social media strategy and management
Influencer strategy (researching, contacting, campaign set-up)
Content strategy and execution
Email copywriting (abandoned cart emails, welcome emails, sequences)
Marketing strategy
Blog copywriting

In addition to my formal schooling, here are some books I’ve read to further my knowledge:
Jab, Jab, Jab, Right Hook by Gary V
Crushing it by Gary V
Start with Why by Simon Sinek
Good to Great by Jim Collins
Entreleadership by Dave Ramsey
Big Magic by Elizabeth Gilbert

I have also taken these online courses:
Blog Life Pro by A Beautiful Mess
Instagram for Success by Helene in Between

I’m absolutely fascinated with the ever-changing world of social media and I’m obsessed with storytelling. If you need someone to take either of those things off your plate, then I’m your girl.