Travis B.
Travis B.
Description
I’m a passionate data-driven email marketer and strategist focused on customer retention, loyalty and referrals.. and of course business results.
My specialties include:
• Email/CRM/database marketing strategy and production
• Customer journey mapping
• Marketing automation set up (especially Klaviyo, Retention Science, Mailchimp, Active Campaign, and IBM Watson Campaign Automation)
• Marketing technology selection and integration
• Advanced customer data segmentation
• Loyalty and referral program set up and optimization
• Analytical reporting and insight gathering
• Copywriting
I also have experience in:
• Leading successful teams
• Campaign and project management
• Lead generation and nurturing for B2B and B2C environments
• Website, ads & UX design
Problem solving, project management, creativity, optimism, and having a love for marketing and business are areas of strength for me.
Let’s connect!
Features
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