The Best Lead Nurturing Tools

July 29, 2022

The Best Lead Nurturing Tools

Online businesses have a huge advantage over brick-and-mortar businesses when it comes to lead nurturing. With the right tools, processes, and creativity, you can easily turn a cold lead into a hot prospect and, ultimately, into a paying customer.

But the thing is, with the vast number of lead nurturing tools available online, it can be quite overwhelming to choose which ones to use for your business.


You can’t simply go and use all of them because that would be a waste of time and money. So how do you know which lead nurturing tools are the best for your business?


Trusting those who have gone before you is always a good idea. We have used and reviewed the top 4 lead nurturing tools so that you can pick the best one for your business.

1) Optinmonster Review


When it comes to lead nurturing tools, Optinmonster is one of the best lead nurturing tools in the market. It’s a powerful tool that allows you to create beautiful opt-in forms and lead capture campaigns to grow your email list.


More than 1.2 million websites use Optinmonster to turn their website visitors into subscribers and customers. And it’s no wonder why.  Optinmonster is an incredibly versatile tool that can be used for a variety of lead capture campaigns, including exit-intent popups, sidebar forms, content lockers, and more.

How does Optinmonster work?

Optinmonster converts your existing website traffic into leads and subscribers. These are not just subscribers who will never buy from you. Optinmonster allows you to create targeted opt-in forms so that you can segment your leads and send them highly relevant offers. It shows the targeted opt-in forms to your visitors at the right time and place.


This increases the chances of conversion because you’re not interrupting your visitors with irrelevant offers. You can also use Optinmonster to create powerful lead capture campaigns targeting specific visitor behavior, such as those about to leave your site without buying anything (exit-intent popups).

Optinmonster does this with three essential steps:

Step 1: Create an irresistible offer: 

The first step is to create an offer your target audience will find too good to refuse. This could be a discount, a free shipping offer, or a free ebook. Optinmonster allows you to create beautiful and effective opt-in forms to help you do this. You don’t need to be a designer to create an opt-in form, as Optinmnster has pre-built templates that you can use or create from scratch without coding.


Step 2: Personalize your offers with detailed targeting options and consumer automation: 

The second step is to personalize your offer to be relevant to each consumer. You can use Optinmonster’s targeting options to segment your audience and deliver personalized messages. You can also send triggered emails based on consumer behavior.

Step 3: Increase conversion rates with detailed analytics options:

The third step is to increase conversion rates with detailed analytics options. Optinmonster provides detailed analytics to help you understand how your opt-in forms are performing. You can use this data to improve your forms and increase conversion rates.

What are the main features of Optinmonster?

Optinmonster has so many features that it’s hard to know where to start. Some of the main features include:


  • Drag and drop form builder: You can easily create beautiful and effective opt-in forms with Optinmonster’s drag and drop form builder.
  • Geo-targeting: You can segment your audience by location and deliver personalized messages.
  • Exit-intent Technology: Optinmonster’s exit-intent technology allows you to capture leads that are about to leave your site.
  • Monster links: You can convert links or images into option forms within your content.
  • A/B testing:<span style=”font-weight: 400;”> You can test different versions of your opt-in forms to see which performs best.
  • Analytics: You can track your form’s performance with detailed analytics. This also helps you understand your audience’s behavior so that you can improve your forms.
  • Campaign types: Optinmonster provides several campaign types to help you increase conversions. These include popup forms, floating bars, fullscreen forms, and more.


What are the pricing plans for Optinmonster?

Optinmonster has four pricing plans:


  • Basic: $9 per month
  • Plus: $19 per month
  • Pro: $29 per month
  • Enterprise: $99 per month


Here are the details of each plan with features:


Overall, Optinmonster is an essential tool for lead generation. It allows you to create beautiful and effective opt-in forms easily, segment your audience, deliver personalized messages, and increase conversion rates.


2) LeadBoxer


LeadBoxer is a powerful lead capture tool that allows you to identify and track your website visitors in real-time. With LeadBoxer, you can see exactly what your prospects are doing on your website so that you can engage with them at the right time.


LeadBoxer is also great for measuring the effectiveness of your lead nurturing campaigns. With its detailed reporting, you can see which campaigns are working and which ones need to be improved.

How does your LeadBoxer work?

LeadBoxer uses a tracking code that you install on your website. This tracking code lets the software identify each visitor and track their activity on your site.


LeadBoxer then uses this data to give detailed information about each prospect, including their name, contact information, company, and more. 


Following are the ways in which LeadBoxer helps you capture and nurture leads:

Website Visitor Identification:

LeadBoxer uses a tracking code to identify each website visitor and track their activity on your site. Let’s face it. Online business is all about traffic. The more website visitors you have, the more leads you can generate. But it’s not enough to just have website visitors. How would you know which visitors are your potential leads? Who are the ones that you should focus on? This is where LeadBoxer comes in.


With LeadBoxer, you can see exactly what your prospects are doing on your website so that you can engage with them at the right time. LeadBoxer uses a multi-step or layered approach to identify leads. The first layer is the IP address. By tracking the IP address, LeadBoxer can identify the organization or company that the website visitor belongs to.

Email Click-through Identification:

The second layer of LeadBoxer’s lead identification process is email click-throughs when a prospect clicks on a link in your email, LeadBoxer tracks that click and associates it with the prospect’s IP address.


How many emails are opened, read, and which links are clicked? When they click, how do they react, and what do they do next? You can then see their past or future visits to your website, allowing you to track their behavior and intent.

Contacts and Form Identification:

The third layer of LeadBoxer’s lead identification process is contact and form submissions. When a prospect fills out a form on your website or subscribes to your newsletter, LeadBoxer tracks that information. You can see the complete journey from the first visit to the form submission.


This way, you can identify which forms are working and which ones need to be improved. Leadboxer integrates with newsletters, chatbots, or even portals o you know who is doing what.


These features give you benefits like:


LeadBoxer integrates with your existing marketing stack so that you can get the most out of your data. LeadBoxer integrates with popular CRMs, such as Salesforce, HubSpot, and Marketo, so you can automatically transfer your leads into your CRM.

What is the pricing of LeadBoxer plans?

LeadBoxer offers two plans: Basic and premium. The Basic plan starts at $195 per month, and the Premium plan starts at $495 per month.


Here are the detailed features you get from each package.


Overall, LeadBoxer is a powerful lead nurturing tool that allows you to identify, track, and engage with your prospects at the right time. With LeadBoxer, you can focus on your qualified, high-intent leads and close more deals.


If you are new to lead nurturing, their basic plan is sufficient to get you quality leads for your business. You can sign up for their Premium plan if you want more features, such as LeadBoxer’s advanced email tracking and engagement features.

3) SharpSpring


If you’re looking for a tool that covers all the basics of lead nurturing while also providing some advanced features, SharpSpring is a great option. This tool will not only help you automate your lead nurturing process, but it will also help you score and segment your leads so you can better focus your efforts. It’s an all-in-one solution that’s perfect for businesses of all sizes.


How does SharSpring Work?

SharpSpring works by integrating with your existing CRM or marketing automation tool. Once SharpSpring is integrated, it will begin tracking all of your leads and their interactions with your website and email campaigns.


The best thing about SharpSpring is it sends personalized and timely emails to your leads at the right time in the funnel to move them further down the sales pipeline. It’s a full-funnel solution that covers lead nurturing, lead generation, and sales enablement.

Not two leads are alike, and SharpSpring understands this. It allows you to create dynamic lead nurturing workflows based on lead behavior so that you can send the right message to the right person at the right time. SharpSpring has their own “after the click” email marketing platform, which works automatically to send personalized emails and lead the conversation to a close.

Dynamic Forms:

When you go one step ahead, you need to use forms that can be placed on any website or blog. These forms help you capture leads from different channels and then nurture them by providing relevant content.


It has a drag-and-drop editor which lets you customize or build new fields based on your business requirements. SharpSpring will automatically build customized fields for “known” visitors with its advanced tracking capabilities.

Visual workflow builder:


With this, you can easily create complex nurture processes and journeys for your leads. The best thing is that you can see a visual representation of your workflow, so you can easily make changes and optimize your process. Its branching log helps you to keep track of your lead’s path and make changes accordingly.

First, you build buyer personas and map out their journey through your marketing funnel. You can send automatic but personalized messages to each lead who engages with your buyer. Also, SharpSprigs sends the most potential leads to your inbox and sends them to email exactly when they need it.


This is one of the most powerful features of SharpSpring. VisitorID allows you to see the complete history of every lead, even if they’ve never filled out a form on your website.


With VisitorID, you can see what pages they’ve visited, what emails they’ve received, what links they’ve clicked, and more. What are their pain points, what email subject lines caught their eye, and what offers are they interested in?


You receive daily emails about the leads who visited your website. You can quickly add them to your sales pipeline and start nurturing them.

Built-in or 3rd Party CRM:

SharpSpring has a built-in CRM but integrates with popular CRMs like Salesforce, HubSpot, and Zoho. This gives you the flexibility to use CRM for your business. SharpSpring marketing platform lets you create custom fields, stages, filters, and reports. You can also create workflows to automate your sales process.

Design Landing Pages:

With SharpSpring, you can quickly create and design landing pages that are optimized for lead conversion. The best thing is that you don’t need coding knowledge or experience to design these pages.


Just select a template, add your content, and publish. It’s that easy. SharpSpring has a point-and-click editor, making it very easy to create beautiful landing pages. The hottest feature is you can link landing pages so you can capture leads into different landing pages based on their behavior. SharpSpring’s dynamic web content will change according to who’s viewing it.

Actionable Marketing Reports:

How can you improve your marketing efforts if you don’t know what’s working and what’s not? SharpSpring’s marketing reports show you which campaigns are performing well and need improvement.


You can track your leads’ engagement with your website, emails, and landing pages. The reports are easy to understand and take action on.

Right Integrations:

SharpSpring integrates with popular tools. This way, you can use the best tool for each job and have all your data in one place.

How do the Pricing Plans of SharpSpring Look Like:

Though SharpSpring is a bit expensive, it’s worth every penny. There are three pricing plans:


  • 1000 Contacts for $450/mo
  • 10000 Contacts for $999/mo
  • 20,000 Contacts for $1449/mo


They also have agency and enterprise plans which are custom priced. Overall, SharpSpring is an excellent lead nurturing tool packed with features. If you’re looking for a tool that will help you automate your lead nurture process, SharpSpring is an excellent choice.


There you go! Three lead nurturing software can help you take your lead nurture process to the next level.


Remember, the goal of lead nurturing is to build relationships with your leads so you can eventually turn them into customers. By using one of these tools, you can automate your lead nurture process and free up your time to focus on other essential tasks.