The iOS App Marketing Strategy Guide

The iOS App Marketing Strategy Guide
After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have a pretty really good idea of what can be done to make an app a success.

We’ve been sharing some of it right here on our blog and great content from others on Twitter.

…and now it’s time for more. We want to answer questions that we have received from readers, like:

How would I go about launching a new iOS app?
What can I do to make sure that people download my app?
This post is meant to teach you everything we know about launching and marketing an iPad or iPhone app.

It’s not a “secret recipe,” and probably not exhaustive (but we are doing our best to make it so). Each app is different, and so should the marketing strategy. But it’s a good starting point and gives you options that you can experiment with, from app store optimization tips to leveraging video for user acquisition.

It’s not a step-by-step process either, some of these things have to be done simultaneously. Here is what’s covered:

Build Your Personal Online Presence
Validate Your Idea
Review Mining
Choose Your Revenue Model
Choose The Right Name
Start Marketing Within Your App
Build Your App’s Online Presence
Get Feedback
Do App Store Optimization
Get Your App Reviewed
Market Your App With Video
Paid Ads
Deep Linking
Leverage New iOS Features
Lifetime Value of a Customer
The Viral Loop
Do “Real-life” Marketing
Leverage Product Hunt
Cross-Promote Your App
Kill It On Launch Day
Improve Engagement With Push Notifications
Choose The Right Promotion Campaigns
Measure, Improve & Keep On Marketing
Final Words