4INFO

Description

MAP A MORE RELEVANT FUTURE WITH 4INFO’S IDENTITY PLATFORM

Remember how limited TV advertising was before the digital convergence? Targeting was almost exclusively demographic, and success was measured in audience exposure.

With Advanced TV Solutions built on our proven cross-channel identity platform  — you can now target your TV audience the same way you target your digital audiences — and then measure results in foot traffic and in-store sales.

If OTT, CTV and Addressable TV are part of your consideration, you’ll want to take a look at 4INFO’s proven solutions.

THE TIME HAS COME FOR TRUE PEOPLE-BASED MARKETING.

In the rapidly converging digital age, 4INFO’s ability to power people-based marketing helps you remain relevant, competitive and profitable. Imagine mapping customers and prospects to all their screens, and to all the first, second, third-party and location data that defines who they are, where they go, what they do and how they spend. So you can move from demographic targeting to audience targeting.

Then the same source of data you used for targeting can also be leveraged to measure the impact of the advertising. Did the ad cause someone to visit a store and purchase the advertised product?

By building Custom Connected Identity Maps™ and solutions, we give media companies, brands and data companies the ability to deliver:

Audience insights and targeting
Cross-screen syncing and delivery
People-based measurement