Improve Your SEO and PPC Strategy with Alexa

Alexa comes with a wide range of tools that helps to improve your SEO strategy. You can run a quick technical SEO audit to find out the issues that are preventing your site from getting more traffic. The audit report will pinpoint specific problematic areas of your website and also provide easy-to-follow instructions to counter those problems.

It is not always possible to fix multiple issues simultaneously. Alexa allows you to prioritize the problems according to their functions on a website. You can start by improving your target keywords, then move to on-page SEO, and finally fix broken links.

Find Diamond in the Rough

Growth Opportunities
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

1. Understand your audience.
Find sites that your audience visits using our Audience Overlap Tool.

2. Uncover the keywords your audience loves.
Discover winning keywords and popular topic clusters by using Competitor Keyword Matrix.

3. Find untapped opportunities you are missing.
Find gaps where your audience has an interest, but you don’t have content.

4. Prioritize the best opportunities.
Target easy-to-rank keywords first using our Keyword Difficulty Tool.

5. Promote your content on popular sites.
Discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker.

6. Overtake your competitors.
Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools.