Alphonso

Description

Our Featured Products
TV Ad Analytics

Real-time, self-serve metrics for your entire brand category. National and Local.

Multi-Touch Attribution

Connect TV ad exposures to business outcomes across TV, OTT & digital.

Video AI: The New Pulse of TV Advertising

Our patented video AI, built with advanced machine learning and computer vision, is at the core of the Alphonso TV Data Cloud. Brands, agencies and broadcasters rely on our TV Data Cloud services to power:

Automated TV content indexing and metadata creation
Real-time TV ad campaign performance monitoring
Deterministic TV viewership data at massive scale
Privacy-first data matching for closed-loop attribution
Custom TV audience segmentation for advanced digital targeting
TV data-driven media activation across mobile, web and CTV