Attrace

Description

Attrace is a decentralised affiliate marketing platform

The Attrace mission is to reinvent affiliate marketing by using blockchain technology in order to accurately

Attribute & TRACE

every individual click in affiliate marketing.

Attrace is a custom made dedicated blockchain capable of registering and auditing any advertisement click on chain (sale or no-sale).

This concept enables anybody to start an agreement in affiliate marketing directly with a counter-party without a middleman involved.

Advantages of this concept are:

Problems solved

No more trust and transparency issues
No more tracking problems or tracking fraud
No more data privacy issues (GDPR, integration issues because of compliance)
No problems with future internet browser updates to improve privacy (e.g. ad blockers Safari)
Dramatically reduced network fees (from 15-45%! to 0.5-3%)
No more restrictions to participate in affiliate marketing (long-tail and emerging markets)

Adding value

Dynamic contracts (time, LTV, geo etc., more than two parties in one contract, more steps in tracking between click and sales)
Incentive for cookie spamming by Publisher removed
No more slow and complicated payments / credit risk (define rules and restrictions)
Direct communication between Publisher and Merchant
No exclusivity contracts
Facilitating the affiliate marketing industry with an Ecosystem for E-commerce