Attribution

Description

Make smarter marketing decisions
See the true ROI of your marketing campaigns by combining real user behavior with actual cost. Advanced attribution modeling made easy.

Smarter, Simpler Analytics
Headache-Free Results
Attribution.io tracks your visit, conversion and spend data in one place so you can tell at a glance what is working and what is a waste.

Multi-Touch Attribution
Make better decisions by factoring in every touchpoint in a prospect’s journey. Track key assisting channels and never double-count conversions again.

Fraud-free
Track every click to a conversion and see the true efficiency of your marketing.

Simplified for Small Businesses
Attribution.io is designed to give you clear access to your campaign results. No expensive installation, no endless report setup or contracts.

What is your marketing goal?
Sales
Focus your marketing efforts on the channels that bring in the best converting traffic.

Leads
Close more deals by focusing on sources that produce the most leads for your sales team.

User Signups
Build your subscriber base by focusing on marketing traffic that brings in the most signups.

Custom Conversions
Something else? You can easily define and optimize your traffic using your own custom conversion events.

How It Works
1
Users arrive at your site
We record where they came from and where they land. UTM tags are stored and organized for later.

2
Users experience your site
We record every new touchpoint and every pageview, connecting them back to one identity.

3
Conversion (purchase, lead gen, signup, etc.)
Once they convert, we save their touchpoints and pageviews into a single timeline, run attribution models on it and give credit to every source of traffic and every pages seen (not just the last).

4
Your Results
Summarized reports easily show you the performance of every inbound channel, all tied directly to conversion and individual users. Drill down from a specific marketing campaign all the way to a single users’s journey.

Get started
See what a difference transparency can make by trying Attribution.io for free!
Not convinced? We’re happy to give you a demo and answer any questions you have.