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Cakemail

Description

Broadcast email communications that people need

Focus on your message. Leave the design stuff to us.
Choose your fonts and colours, and we’ll do the rest. Create professional templates you’ll love, in just a few clicks.

Content blocks
Make our email templates your own.
Share your message, in style. No design chops necessary. An ever growing library of content blocks is available to help bring your vision to life.

Contact management
Organize your contacts like a pro.
Effortlessly maintain contact lists, create groups and send the right message to the right people at the right time.

Features
Email marketing, simplified

Cakemail makes it easy to manage contacts and relationships, deliver highly personalized email communications, track activities, and generate meaningful analytics.

Beautiful responsive emails
Create beautiful emails, regardless of which device your readers use. Over half of all emails are viewed on a mobile device, so it’s important that your emails look great in a Web browser, email client, cell phone or tablet. Did you know that click-through statistics typically improve over 10% with responsive content?

Email rendering peace of mind
According to Litmus®, with all the different devices, operating systems, email clients, versions, etc., every email you send can render the preview over 15,000 different ways. If you have ever sent an email campaign, you have probably had a rendering issue – Images disappearing, background not visible, round buttons changing to squares, rows or columns changing, fonts changing, etc. Luckily, Cakemail has it all figured out for you automatically!

Dynamic content & personalization
A message with personalized information is more interesting to your readers. Whether you simply add their name, a dynamic call-to-action or change the content based on other information or past activity, relevant, specific messages will always engage your readers. Engaged readers are loyal readers.

Easy contact list import
Adding your contacts is fast and easy. You can add contacts to your list one at a time, import a whole list with (or without) corresponding data, or partially import a list to include the data and columns you want – It’s up to you. And, if you want to import lists from other providers with unusual formatting, we’ll help you figure it all out and get it done quickly, so you can start sending right away.

Advanced segmentation
Segmentation allows you to send specific messages to defined targeted groups within your list. Segments can be created based on any data your subscribers have shared or any action – Whether they clicked on something (or not). You can then send tailored messages to those with that specific criteria. Statistics show that on average, segmented campaigns have an open rate over 10% higher than non-segmented campaigns. Also, your sending reputation will surely improve and you will be able to achieve better results.

Consent management
There are many rules and regulations regarding consent. Cakemail has all the right tools in place to give you the required upfront process for subscribers to easily understand and provide explicit consent. Cakemail also automatically manages and reports opt-in/opt-out and engagement over time, so you can be confident the people on your list want to receive your emails.

Automated list hygiene
List hygiene is essential to your email marketing best practices. Cakemail automatically adds an unsubscribe link to every campaign. We then automatically track and manage unsubscribe requests, so those contacts are removed from future mailings. We also report when emails bounce, so if those addresses no longer exist or are deemed to be invalid, they are automatically removed from future mailings as well. Each contact list reports on subscription, unsubscriptions, and engagement rates.

Sign-up forms
Sign-up forms are an important part of growing your audience. Having strategically placed sign-up forms will help you grow your contact list quickly and will help collect additional information about your existing subscribers. Cakemail makes it easy to create, set-up and customize your sign-up forms, and then manages confirmations for you. You can then add them wherever you want – Your Website, blog, or social media sites, like Facebook.

Reporting & Analytics
Understanding what happened to your emails once you’ve sent them out is important and is one of the most measurable things you can do. Cakemail will track if the email was delivered, who opened and clicked on your email, where and when the email was opened, what links were clicked, and if the email was forwarded to someone. All this information can then be used to segment and streamline future campaigns.

Managed deliverability
We manage deliverability for you, we get emails to the recipient’s inbox and ensure that your sending domains don’t get blocked or blacklisted by ISPs. When sending broadcast emails, managing things like proper authentication, unsubscribes, bounces and spam complaints, feedback loops (with all major providers) is critical to maintaining your domain’s sending reputation. Few organizations have the resources, expertise or the time required to manage this in-house, in a timely and cost-effective way.

High sending capacity
Cakemail will deliver! Some organizations must scale email sending capacity, quickly. Some require seasonal or cyclical large volume sending. Some require fast delivery. Some require dedicated IPs, image and/or content hosting – All the while, respecting each individual ISP’s ever-changing sending/receiving rules and throughput limits. Cakemail manages the sending and reporting of millions and millions of emails, structured in a variety of ways, ensuring data security and compliance.

Hosting in Canada
All Cakemail data is stored and secured in data centers located in the vicinity of Montreal, Canada. PIPEDA, the Personal Information Protection and Electronic Documents Act, protects consumer data stored in Canada. PIPEDA mandates that organizations are responsible for the personal information they’ve collected. If your data is stored outside of Canada, it is subject to the laws of the country where the data is stored.