The Future of Targeting
Our technology was developed with a privacy-first approach, to deliver superior performance without the use of personally identifiable information. Purpose-built to perform where traditional optimization methods are ineffective due to data sparsity.
THE FUTURE OF TARGETING IS OPTIMIZATION
Traditional audience targeting is based on targeting the brand’s “average consumer” using cookie data or ratings data. But in reality, the brand’s customer base is a lot more diverse and heterogenic than an “average consumer”. Limiting marketing efforts to one type of audience segment reduces the brand’s potential customer pool, limits scale and increases customer acquisition costs.
SINGLE SOURCE OF TRUTH PORTABLE ACROSS CHANNELS AND PLATFORMS
Walled gardens and channels create siloes that limit the ability to measure, target and optimize. cClearly’s predictive datasets are a single source of truth that is portable across platforms and channels.
LEVERAGE YOUR DATA ANYWHERE
cClearly’s predictive datasets are created based on the marketer’s campaign or sales performance data. Use your website or app data to make your OOH, traditional TV or Radio buys more effective, use offline sales data to inform your digital ad buys or use paid search data to optimize programmatic campaigns.