CoolaData

Description

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Journey Analytics Platform
Connect billions of signals across channels. See the journeys your customers are actually on.
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Forget about integrating multiple tools and wrangling datasets manually every time someone needs a report. Forget about updating schemas, maintaining servers and writing long SQL queries. Cooladata lets your teams get the answers they need on their own. In seconds, not days.

Your Users Generate a Tremendous Amount of Data
With Big Data comes Big Responsibility. Your application stack throws off huge amounts of data, much of which is ignored or improperly stored for analysis. Research shows that only 10% of this data can be analyzed in its raw form. Leading companies worldwide rely on Cooladata to improve conversion, engagement, retention and monetization. Cooladata helps them leverage their data to convert freemium users to paid, identify customers at risk of churn and discover insights buried deep within your customer data.

Harnessing that Data Can Be Challenging
It’s Messy: Users interact with you using different devices, in different timezones, with customer IDs from several different applications and generate reams of structured and unstructured data. It’s Big: Building, provisioning and scaling a big data infrastructure for analytics is an entire job on its own. Don’t waste precious engineering resources re-inventing the wheel. It’s Constantly Changing: New events, new properties, new data sources and new software tools all contain valuable insights that your business needs today. Building a data model that dynamically changes with your business is a monumental challenge.

Your Business Needs Are Continually Evolving
Your company lives and dies by customer acquisition and retention, but the data that helps you understand these critical factors is trapped in multiple silos: CRM, web analytics, mobile analytics, product analytics, transactional databases, 3rd party systems, ERPs… Tracking a new analytics event shouldn’t take weeks of coordination between multiple teams. Quickly, flexibly and dynamically update your data model to serve the evolving needs of your business.

You Want Direct Access to your Data
You own your data, period. Easily access it using popular languages like SQL, R and Python directly within your web browser. Cooladata makes it easy to build, train and deploy machine learning models for advanced capabilities. Don’t have a data science team? Cooladata has out-of-the-box models specifically designed to identify users likely to convert, likely to churn or simply group users by their behavior to take appropriate action for each cohort.

You Need Backup
You know how challenging it’s to hire talented data experts. Cooladata’s team of data scientists, system architects and data analysts is here to help your data team do big things. Need help building data models, answering complex business questions or preparing your data for predictive modeling or machine learning? We got you covered! We’ve helped hundreds of data teams in gaming, e-commerce, SaaS, eLearning, and media companies clean, store, analyze and visualize their data, resulting in transformative business insights.