IP Location – Geolocation
IP Geolocation and reverse IP geocoding technology on the web are about detecting requests coming from your visitors and locating them in the world, down to the city they are in, based on their IP address.
geoPlugin is the easiest way for you to geolocate your visitors, allowing you to provide geolocalised content more relevant to their geographical location. Simple examples are redirecting visitors to language-specific pages, providing your product prices in your visitor’s local currency, knowing whether European GDPR privacy rules apply, and much more.
We have been providing stable, reliable, fast and free IP geolocation coming from many millions of visitors for our many thousands of clients worldwide since 2006 (and our website hasn’t changed in design since!).
Each simple call to the API will also provide an accurate and up-to-date geolocalized currency converter so you know how much your product costs in your visitor’s currency
IP Geolocation can be performed on both IPv4 and IPv6 addresses using the same API request format. geoPlugin detects whether the IP is IPv4 or IPv6 automatically so you don’t have to.