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ICX Media

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Description

Data Mining

We mine the unstructured data-verse, connecting over 11 million video creators and over 300 million video consumers across most social platforms. We include the way people comment on videos, as well as their mood and sentiment.

Content Intelligence

Data is organized in a multi-dimensional map, representing media preferences, cultural markers, and audience behaviors leading up to present day. We use sophisticated patent-pending natural language processing (NLP) techniques.

Content Analytics

We utilize AI-driven predictive analytics guided by the combined experience of ICX’s industry veterans to find patterns pointing to future behaviors and preferences.

Rich Profiles™

The result is a set of ready-to-license, highly nuanced Rich Profiles™ of over 85 million adults (and growing) that can be bundled into custom audiences.

From here, the path is short to high performance activation strategies through media buys, data-driven storytelling, and co-branding opportunities.