IDC

Future of Customers and Consumers

73% of consumers say that their loyalty depends on a differentiated experience. In the Future of Customers and Consumers, the relationship between customers and businesses will be based on cognitive empathy, requiring business leaders to use data and the prism of technology to understand customers’ needs and make strategic decisions that emphasize experiences, journeys, trust and satisfaction.

Creating Loyalty Through Empathy at Scale

Organizations will create empathetic relationship between customers and brands built on what the customer wants and how they want to be treated.

Creating Loyalty through Digital Transformation

Learn how the Future of Customers and Consumers creates loyalty through digital transformation, forging partnerships between customers and brands using Empathy at Scale.

The Future Starts with the Customer

Learn more about how enterprises can create empathy at scale,

Featured Products

Explore key products and solutions from IDC that offer actionable market insights, competitive intelligence and tools to help drive your brand in the markets that matter most to you.

Subscription Services

Empowering subscribers to make well-informed decisions for their organization.

Trackers

Accurate, timely, highly-segmented data for hundreds of technology markets around the world.

Spending Guides

Targeted technology opportunities with industry segmented data, aligning technology solutions to business use cases.

IT Executive Programs

Actionable research, KPIs, benchmarks and best practices for business leaders.

Sourcing Advisory Services

Price benchmarking that helps IT buyers drive savings and efficiency in IT investments and partnerships.

Insights Industry Research

Global research that advises on business and technology issues facing today’s IT leaders.

Custom Solutions

Custom programs across strategy, sales and marketing, and business measurement and management.

Investment Research

Comprehensive research tailored to the financial services community.