1ST PARTY RELATIONSHIPS]
NEW: Read our latest research —
Role & Influence of the Tech Decision-Maker
2022 ROLE & INFLUENCE WHITE PAPER
Supercharge your content marketing with BrandPost+ Account Intelligence
Level up your targeting efforts with Neon, IDG’s B2B tech purchase intent data solution
EXPLORE NEON INTENT
Are you challenged to create relationships with the right buyers?
Does your team need help creating content that resonates with your customer?
Do you need help with your ABM strategy?
Navigating Content & Context
IDG is a trusted and dependable voice, that creates quality content to generate knowledge, trust and deep relationships with our community. We know that the way buyers evaluate technology purchases has changed dramatically and this is why our content is so valuable for those looking to make a purchase. Environment and context matters.
EXPLORE OUR BRANDS
SUBSCRIBE TO MARKETINGFIT NEWSLETTER
Get the latest research insights, tools for marketing strategy and new ways to engage IT leaders.
1st Party Trusted Relationships
IDG’s high quality data and marketing technology gives our customers and partners the advantage they need. Our first-party data unites demographic and behavioral insights, and is global/language agnostic. We use our institutional knowledge of the technology buying process to help vendors understand purchase intent and deliver the right message at the right time.
We use our marketing and technology domain expertise, our first-party relationships and our data to power our full suite of products, solutions and events that connect buyers and sellers. Let us show you how we can put quality into action for you.
VIEW OUR SOLUTIONS
Tools for Marketers
View our resources section of blogs, research and marketing tools, made just for you!
READ MARKETING RESOURCES
“IDG has always stood for high quality. They’ve had principles and stuck with them.”
GLOBAL ACCOUNT DIRECTOR, GLOBAL AGENCY
We believe quality matters — quality in our people, our products and our relationships with the buyer and seller communities. And we do this at scale, across local, regional and global markets. Learn more about how IDG can help you achieve your goals.