TARGETING THE MOMENTS THAT MATTER MOST FOR YOUR BRAND ONLINE
PRIVACY-FRIENDLY AUDIENCE EXPANSION
illuma identifies the real-time content consumption of a brand’s unique audience, finding patterns in the pages which drive high-quality engagements. illuma operates without relying on personal data or cookies, offering advertisers a GDPR-compliant way to increase campaign reach.
Understands the behaviour of existing consumers.
Expands to find new similar users, efficiently and at scale.
Significantly increases the reach of your brand online.
TRUSTED BY THE INDUSTRY
illuma’s technology is embedded in the world’s largest DSPs, giving advertisers and agencies the edge when it comes to scaling audiences in the post-GDPR and CCPA world.
illuma leverages the power of Moment Targeting to find new audiences when they are most receptive to a brand message.
Our AI-powered advertising technology analyses contextual patterns in pages that drive high quality engagements and scales out to find similar audiences when the moment is right, using a privacy-friendly and cookieless approach.
illuma learns from the pages which generate positive engagements from your audience. The technology then scales out in real time to find similar pages in brand-safe environments, reaching similar people – Customer Peers® – who are mentally available to your campaign in the process.
While conventional prospecting methods scale down to find success, Illuma works in the opposite way, expanding out and adjusting in real-time to optimise performance.
illuma’s adaptive contextual technology doesn’t depend on cookies or personal data, instead employing proprietary AI algorithms to identify contextual patterns, offering advertisers a privacy friendly (CCPA, GDPR and ePrivacy compliant) way to increase audience engagement and discover deep insights into their audiences’ online engagement moments.